Eco-Chic Beauty:
How Gen-Z is Changing the Game with Sustainable Choices

Eco-Chic Beauty: How Gen-Z is Changing the Game with Sustainable Choices

September 7, 2023

Gen-Z is known for its strong emphasis on sustainability and environmental consciousness.  In the beauty realm, Gen-Z stands as the champions of sustainability and eco-consciousness. Meet the beauty brands they adore, the ones leading the charge for a greener and more environmentally friendly future.

Fenty Beauty

Fenty Beauty, created by Rihanna, is celebrated not only for its inclusivity but also for its commitment to being cruelty-free and offering vegan-friendly products. The brand also focuses on sustainable packaging and reducing its environmental footprint.

Youth to the People

This skincare brand is loved by Gen-Z for its clean, vegan, and cruelty-free products. They use glass packaging, prioritize sustainable sourcing, and are committed to minimizing waste.


Glossier emphasizes minimalism and sustainability in its packaging. They use recyclable materials and are actively working on reducing their environmental impact. Their “Skin First, Makeup Second” approach aligns with Gen-Z’s focus on natural beauty.


Lush is renowned for its handmade, cruelty-free, and environmentally friendly products. They use minimal packaging, encourage recycling, and advocate for ethical sourcing of ingredients.

Drunk Elephant

This skincare brand is loved for its clean and non-toxic formulations. They prioritize sustainable packaging and have launched initiatives to reduce plastic waste.

Burt's Bees

Burt’s Bees is known for its natural ingredients and eco-friendly practices. They are committed to reducing their carbon footprint and using recyclable packaging.


Ethique is a zero-waste beauty brand that specializes in solid beauty bars, eliminating the need for plastic bottles. Gen-Z appreciates their dedication to sustainability and ethical sourcing.

Herbivore Botanicals

Herbivore offers clean and natural skincare products with an emphasis on sustainability. They use recyclable packaging and prioritize ethically sourced ingredients.

The Ordinary

While primarily known for its affordability and ingredient-focused products, The Ordinary also emphasizes cruelty-free practices and sustainable packaging.

REN Clean Skincare

REN is committed to clean and environmentally friendly skincare. They use recycled materials for packaging and aim to reduce their carbon emissions.

Function of Beauty

This DTC haircare brand allows customers to personalize their shampoo and conditioner, aligning with Gen-Z’s desire for customized products. They are also committed to being cruelty-free and using clean ingredients.

In a world where every purchase is a statement, these eco-conscious brands have struck a chord with Gen-Z. Their unwavering commitment to sustainability, ethical practices, and products that mirror the values of this eco-aware generation is more than skin deep—it’s a testament to the collective power of conscious consumer choices. As Gen-Z continues to redefine the beauty landscape, these brands remain at the forefront, paving the way for a more sustainable and environmentally responsible future.