Cosmetics of Every Hue: Gen-Z's Inclusive Beauty Brand Obsessions

Cosmetics of Every Hue: Gen-Z's Inclusive Beauty Brand Obsessions

September 8, 2023

In the vibrant world of beauty, there’s a select league of brands that aren’t just makeup moguls—they’re champions of diversity and inclusivity, striking a harmonious chord with Gen-Z. These brands have mastered the art of celebrating every shade, hair texture, and gender identity, creating a beauty revolution that’s as colourful and dynamic as the generation propelling it forward.

Fenty Beauty

Rihanna’s Fenty Beauty is renowned for its extensive range of foundation shades that cater to a wide spectrum of skin tones. The brand has been a trailblazer in championing inclusivity in the beauty industry.


Morphe has collaborated with a diverse group of influencers and makeup artists, ensuring that their product offerings and marketing reflect a broad range of backgrounds and styles.

MAC Cosmetics

MAC has a long history of promoting diversity and has collaborated with artists and influencers from various backgrounds. Their VIVA GLAM campaign, for instance, supports HIV/AIDS awareness and inclusivity.

Rare Beauty

Created by Selena Gomez, Rare Beauty is celebrated for its commitment to diversity. The brand’s motto is “beauty for all,” and they offer a wide range of products designed to be inclusive and versatile.

Flesh Beauty

This brand focuses on makeup that enhances natural beauty and celebrates all skin tones. They have received positive attention for their shade-inclusive foundation ranges.

NYX Professional Makeup

NYX offers affordable products with a wide range of shades. They frequently collaborate with diverse influencers and promote self-expression.

Beauty Bakerie

This indie brand has made inclusivity a core part of its identity. Their products are vegan, cruelty-free, and available in various shades.

UOMA Beauty

UOMA Beauty is dedicated to providing makeup products suitable for all skin types and tones. Their tagline, “Beauty for All,” reflects their commitment to inclusivity.

These brands have recognized the importance of diversity and inclusivity in beauty, not just as a trend but as a fundamental aspect of their brand identity. Their efforts to cater to a broad range of skin tones, hair types, and gender identities have resonated strongly with Gen-Z, who prioritize representation and inclusivity in their beauty choices. They have become the voice of a generation that seeks inclusivity, sustainability, and self-expression. Their resonance with Gen-Z is a testament to the ever-evolving and diverse nature of beauty trends in this dynamic era. As Gen-Z continues to redefine beauty on their terms, these brands stand as allies, making the beauty world a more colorful, inclusive, and conscious place.